Custom Domains & SSL•Essential•Intermediate

Connecting a Custom Domain (CNAME & A Records Setup)

Connect your branded custom domain (e.g., yourbrand.com or store.yourbrand.com) with automated Cloudflare edge SSL certification and global CDN routing.

6 min read•Updated 2026-09-18

In This Guide

Connect your custom root domain (yourbrand.com) or subdomain (shop.yourbrand.com) in minutes.
Add CNAME records pointing to customers.conversora.io in your domain registrar (GoDaddy, Namecheap, Cloudflare).
Benefit from automated, zero-configuration Cloudflare enterprise edge SSL certificates.
Verify DNS propagation in real time with Conversora's live status checker.

Prerequisites

Before configuring this feature, confirm that your store meets the following requirements:

Domain Ownership:Access to your domain registrar DNS console (e.g. GoDaddy, Namecheap, Google Domains, Cloudflare).

conversora.io/admin/custom-domains

Connecting a Custom Domain (CNAME & A Records Setup)

Click to enlarge

Interface view for this workflow.

1. Adding Your Domain in Conversora Admin

Start by specifying the exact domain or subdomain you wish to connect.

We recommend connecting both your root domain (yourbrand.com) and the 'www' subdomain (www.yourbrand.com) to ensure shoppers reach your store regardless of what they type.

Navigate to Domains Workspace

From the admin menu, select 'Settings' and click 'Domains'.

Path:Admin Sidebar → Settings → Domains

Enter Domain Name

Click 'Connect Domain', enter your domain (e.g. shop.aurawear.com), and click 'Next'.

Path:Domains Workspace → Connect Domain Modal

Copy DNS Target Records

Conversora displays the exact CNAME and TXT verification records to add to your DNS provider.

Path:Connect Domain Modal → Required DNS Records Card

2. Adding DNS Records in Your Domain Registrar

Log in to your domain registrar (where you purchased your domain, such as Namecheap, GoDaddy, or Cloudflare) and open the DNS Management panel.

Add a CNAME record with Host: 'shop' (or 'www') and Target: 'customers.conversora.io'. Leave TTL set to Automatic or 1 Hour.

Open DNS Management

Path:Registrar Console → My Domains → DNS Management

Add CNAME Record

Type: CNAME | Name: shop (or @) | Value: customers.conversora.io | TTL: Automatic.

Path:DNS Records → Add Record → CNAME

Click 'Verify Connection' in Conversora

Return to Conversora and click 'Verify Connection'. The status changes to 'Active' once DNS propagates.

Path:Conversora Domains Panel → Verify Connection

Pro Tip

If using Cloudflare as your external DNS provider, ensure the proxy toggle (orange cloud) is set to 'DNS Only' (gray cloud) for the CNAME record.

Practical Business Scenarios

How leading merchants implement this functionality in daily operations:

Retail Brand Launching on Dedicated Subdomain

Situation: A merchant runs their corporate blog on their main website and wants their Conversora store accessible at shop.mybrand.com.

Best practice: Create a CNAME record with Host 'shop' pointing to 'customers.conversora.io'. The store goes live on the subdomain with zero impact on the corporate blog.

Troubleshooting & Common Issues

Diagnose and resolve frequent failure points quickly:

Problem: Domain status remains 'Pending Verification' after several hours

Why this occurs: DNS record was added with a typo in the target hostname, or conflicting A records exist.

Resolution: Inspect your registrar's DNS records. Ensure there are no conflicting A records for the same subdomain and verify the target is exactly 'customers.conversora.io'.

Frequently Asked Questions

How long does domain propagation and SSL certificate issuance take?

DNS propagation typically takes 5 to 30 minutes, though some regional registrars may take up to 2 hours. Cloudflare issues the SSL certificate automatically within 10 minutes of DNS verification.