Payments, Discounts & CheckoutPopularBeginner

Discounts, Promo Coupons & Digital Gift Cards

Create high-converting promotional coupon codes (percentage or fixed amount), set minimum order spends, and issue customer gift cards.

5 min readUpdated 2026-09-18
In This Guide
  • Create percentage discounts (e.g. 15% off) or fixed monetary vouchers (e.g. $10 off).
  • Set rules: minimum order spend, maximum total redemptions, and automatic expiration dates.
  • Empower Aura Bot to offer authorized promotional coupons in chat conversations.
  • Issue digital gift cards with unique redemption codes and real-time balance tracking.
Prerequisites

Before configuring this feature, confirm that your store meets the following requirements:

Active Products:Products available in your store catalog.
conversora.io/admin/payments-checkout
Discounts, Promo Coupons & Digital Gift Cards
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Interface view for this workflow.

1. Creating a Promotional Coupon Code

Creating a coupon takes less than a minute. Choose an easy-to-remember uppercase code and specify the discount value.

You can restrict coupons to specific categories (e.g. 'Footwear only') or apply them across the entire store.

1

Navigate to Discounts

From the admin menu, select 'Discounts' and click '+ Create Coupon'.

Path:Admin Sidebar → Discounts → Create Coupon
2

Specify Code & Value

Enter the code (e.g. SAVE15), choose discount type (Percentage or Fixed Amount), and enter the value (e.g. 15).

Path:Coupon Form → Code & Value
3

Set Restrictions & Expiration

Optionally specify a minimum purchase spend and expiration date, then click 'Save Coupon'.

Path:Coupon Form → Usage Limits → Save

Practical Business Scenarios

How leading merchants implement this functionality in daily operations:

Influencer Campaign Tracking
Situation: A brand partners with an Instagram creator and wants to give their followers a 10% discount while tracking sales attributed to the influencer.
Best practice: Create a unique coupon code (e.g. CREATOR10) with 10% off. In the Analytics dashboard, filter orders by coupon code to evaluate campaign ROI.

Troubleshooting & Common Issues

Diagnose and resolve frequent failure points quickly:

Problem: Customer receives error: 'Coupon has expired or reached usage limit'
Why this occurs: The coupon's expiration date has passed, or the maximum number of allowable redemptions has been exhausted.
Resolution: Open the coupon in the Discounts workspace, extend the expiration date or increase the maximum redemption count, and click Save.

Frequently Asked Questions

Can customers use multiple coupon codes on a single order?

By default, Conversora allows one promo code per order to protect merchant profit margins.