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Merchant Console
Notifications & Merchant Alerts•Essential•Intermediate

Customer Notification Templates: SMS, WhatsApp & Email Alerts

Automate transactional customer alerts for order confirmations, fulfillment dispatches, tracking links, and delivery notices across SMS, WhatsApp, and email.

5 min read•Updated 2026-09-18
In This Guide
  • Configure automated customer notifications across SMS, WhatsApp, and transactional email.
  • Customize message templates with dynamic merge variables ({{orderNumber}}, {{customerName}}, {{trackingUrl}}).
  • Connect regional SMS gateways or WhatsApp Cloud API for sub-second delivery.
  • Send live test messages to your personal phone to verify template formatting.
Prerequisites

Before configuring this feature, confirm that your store meets the following requirements:

SMS Gateway or WhatsApp Credentials:API credentials for an SMS provider or WhatsApp Business Cloud API (optional for email notifications).
conversora.io/admin/notifications-alerts
Customer Notification Templates: SMS, WhatsApp & Email Alerts
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Interface view for this workflow.

1. Customizing Notification Message Templates

You can customize the wording of each notification to reflect your brand's voice.

Use dynamic merge tags such as {{customerName}}, {{orderNumber}}, and {{trackingUrl}}. Conversora replaces these placeholders with live customer data upon dispatch.

1

Open Notification Settings

From the admin menu, select 'Settings' and click 'Customer Notifications'.

Path:Admin Sidebar → Settings → Customer Notifications
2

Select Event Template

Click on 'Order Shipped' to open the template editor.

Path:Notification Templates List → Order Shipped
3

Edit Message Copy

Customize the message text and ensure {{trackingUrl}} is included.

Path:Template Editor → Message Body → Save

Practical Business Scenarios

How leading merchants implement this functionality in daily operations:

Cash on Delivery Preparedness Reminder
Situation: Customers frequently tell courier delivery drivers they don't have cash on hand when the package arrives.
Best practice: Enable the 'Out for Delivery' SMS alert. The message reminds the customer of the exact cash amount needed for the driver, cutting delivery failures by 40%.

Troubleshooting & Common Issues

Diagnose and resolve frequent failure points quickly:

Problem: SMS messages fail to deliver to customers
Why this occurs: SMS gateway balance is depleted or sender ID is unapproved by regional telecom authorities.
Resolution: Check your SMS gateway account dashboard, top up credits, and verify your alphanumeric Sender ID is registered.

Frequently Asked Questions

Can I send notifications in Bengali or other local languages?

Yes. Notification templates fully support Unicode characters for Bengali, Arabic, and other regional scripts.