Storefront & Website BuilderEssentialBeginner

Creating Custom Pages: About Us, Contact, Policies & FAQs

Create and publish SEO-optimized policy pages, brand stories, contact forms, and custom landing pages with rich text formatting.

5 min readUpdated 2026-09-18
In This Guide
  • Publish essential informational pages: About Us, Shipping Policy, Privacy Policy, and Contact.
  • Format content with rich headings, bullet lists, image embeds, and interactive contact forms.
  • Configure SEO page titles, meta descriptions, and custom URL slugs for maximum search ranking.
  • Automatically link published pages in your storefront footer and navigation menus.
Prerequisites

Before configuring this feature, confirm that your store meets the following requirements:

Policy Text Content:Written policy text or company history ready for publication.
conversora.io/admin/storefront-builder
Creating Custom Pages: About Us, Contact, Policies & FAQs
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Interface view for this workflow.

1. Creating & Formatting a New Page

Creating a page takes only a few minutes. You can enter rich formatted text, insert images, and define a search-engine-friendly URL slug (e.g., /pages/return-policy).

Keep your language clear and accessible. Clearly state your exchange timelines and contact details to reduce disputes and customer chargebacks.

1

Navigate to Pages Workspace

From the admin menu, select 'Website Builder' and click 'Pages'.

Path:Admin Sidebar → Website Builder → Pages
2

Click 'New Page'

Click the blue '+ Create Page' button to open the page editor.

Path:Pages Workspace → Create Page
3

Input Title & Content

Enter your page title and write your content using the rich text formatting toolbar.

Path:Page Editor → Title & Body Content
4

Publish

Set status to 'Published' and click 'Save Page'.

Path:Page Editor → Status: Published → Save

Practical Business Scenarios

How leading merchants implement this functionality in daily operations:

Stripe Merchant Verification Requirement
Situation: Stripe requires a visible Refund Policy and Terms of Service page before activating live card payments.
Best practice: Create two custom pages titled 'Refund & Return Policy' and 'Terms of Service', publish them, and verify they appear linked in your storefront footer.

Troubleshooting & Common Issues

Diagnose and resolve frequent failure points quickly:

Problem: Page shows 404 Not Found when clicking the footer link
Why this occurs: The page status is currently set to 'Draft' instead of 'Published'.
Resolution: Edit the page, change the status dropdown to 'Published', and click Save.

Frequently Asked Questions

Can I add contact forms to custom pages?

Yes. When creating a page, you can enable the 'Include Contact Form' toggle to render an interactive inquiry form that routes submissions to your support email.